Aides is the largest French AIDS organization. Founded in 1984, grouping starts with a new HIV prevention campaign in the spring: "Protect Yourself " (Protect yourself).
The campaign has a simple basic idea: although condoms are far less taboo than in the past, says Aides. But in the specific situation of sexual contact, it is still strange to talk about condoms.
This will start the campaign - with the sexuality affirmative spots, to encourage condom use. The campaign this time: humor instead of fear, messages should come up with a grin or smile so.
The campaign is to start a comic book all in black and white, drawn in the style of the twenties: "Gettin'tail.
Gettin'Tail - the first comic of the new Prevention Campaign Aides (Screenshot of the campaign page on Facebook)
The focus of the story: a promiscuous male. He is not picky, anything that gets in his way, becomes a sex partner. Smutley, the name of the cat is thinking, not thinking of his protection, he does not use condoms. Smutley can allow that maybe - he is a cat, and are known to have nine lives. But you? Protect your life, use 'condoms - was the conclusion of the spot.
Smutley hangover is just the beginning of a series of spots that will appear in the coming months. At its realization known illustrators such as the Brazilian Cristiano Siqueria and the American Mike Kazaleh were involved.
Source: Ondamaris.de
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